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To gain business, take up a cause dear to customers
IN TODAY'S highly sophisticated business environment, it takes more than traditional marketing efforts to earn new business.

Conventional marketing of products and services has often focused entirely on the products or services being offered. Injecting a simple variety of cause marketing has proven to be very effective for many local outfits seeking to lure new business.

Cause marketing or cause-related marketing involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit, Wikipedia says.  Read full story...

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